St. Ann’s Community recently earned two honors from the 2017 National Mature Media Awards, which recognize achievements in marketing and communications programs for older adults.
A St. Ann’s TV advertisement titled “Vintage,” received a bronze award in the TV advertising category, while the organization’s Facebook page,, received a silver award in the social media category.
The St. Ann’s marketing department worked with Antithesis Advertising of Rochester on its overall branding campaign, of which the award-winning entries are a part. Entries were reviewed by a panel of professionals from the senior marketing industry and judged based on format, content, creativity, relevance and overall quality.
The awards program was presented by the Mature Market Resource Center, a national clearinghouse for the senior market. The awards annually recognize the best materials produced for those who are ages 50 and older.
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