Fitness Motivation was named October Fairport-Perinton Chamber Business of the Month.
“Our chamber hosts many types of activities,” said Kellie Wright, serving on the chamber membership committee. “Some of these activities are monthly, like our Coffees and After Hours events. We also have quarterly membership luncheons. Annually, we host the State of the Town, Village and Schools and the Fairport Fourth of July celebration, including the run, parade, and Party in the Park. Tom Fortunato, who is the owner of Fitness Motivation, can be counted on for his attendance. Tom, along with other members, provides a critical mass of people, which makes these networking events beneficial for all attendees.”
Fortunato started Fitness Motivation after a career at Kodak.
“I was an avid runner, who stayed away from gyms. A friend kept encouraging me to give the gym a try. When I finally did experience how the gym could benefit me, I made the switch. Now, I help people to take similar steps into a healthier lifestyle,” said Fortunato.
He earned his certification as an American Council on Exercise certified personal trainer.
Fitness Motivation offers one-on-one and small group training. Fortunato serves distinctive populations, like his Gram and Gramp fitness program. These sessions are available in-home, at offices or in select gyms.
“I understand how work, home ownership and raising a family can impact the time and energy to stay fit,” said Fortunato. “I also understand how diet short cuts slowly degrade health from the inside out. Plus, inertia can keep us from doing the healthy things we know we should do. Personally, I have lost a kidney to cancer, endured hip replacements and had rotator cuff and knee surgeries. I am a walking testament to the value of a strong desire to live well, sound routine and hard work, to surpass my personal limits.”
Fortunato and his wife, Charlene, have been married for 47 years and have two sons and six grandchildren. In addition to his active involvement in the Fairport-Perinton Chamber, Fortunato previously served as a Kiwanis president for four years.