The annual Food for Families campaign started as a one-day campaign in Buffalo to benefit Food Bank of Western New York, and has since expanded across Rochester, Syracuse and Erie, Pennsylvania, to work with 11 food banks and impact more than 1.3 million people in need.
Foodlink received over 60,000 pounds of food in 2016 through the campaign’s 10th season in Rochester. This year, Tops hopes to surpass its corporate goal of 1.5 million meals. The campaign will run through Dec. 16.
Customers can purchase a Little Brown Bag of Hope paper icon at the register. Organizers moved away from the physical bags of food this year to increase efficiencies, allowing food banks to expedite donations from the store to their operating facilities and into the market. At the register, customers can support the campaign by buying a $5 breakfast, $10 lunch and/or $20 dinner for someone in need.
Tops recently introduced the virtual Little Brown Bag of Hope. Customers are able to purchase the same $5 breakfast bag, $10 lunch bag and/or a $20 dinner bag online at topsmarkets.com/littlebrownbags so that donations can be made by phone, tablet or desktop.
The Food for Families campaign will host an in-store food drive from 5 a.m. to 9 p.m. on Dec. 8. Little Brown Bags of Hope will be available, along with the new donation elements, at Tops Friendly Market stores at 1215 Jefferson Road, Henrietta, and 3507 Mount Read Blvd., Greece.
“Foodlink is grateful to collaborate with Tops Friendly Markets and our media partners for Food for Families once again this year,” said Julia Tedesco, executive director. “We live in a generous community, and know that Tops shoppers will come through in a big way to ensure no individuals or families go hungry this holiday season.”