The American Red Cross and Dunkin’ Donuts recently partnered to help increase blood donations and reward donors for the 11th year.
Through the Dunkin’ Donors Make a Difference campaign, all those who come to give blood or platelets in January at Red Cross blood drives will receive a $5 gift card.
“Donating blood or platelets helps to save lives, and with Dunkin’ Donuts’ support, we can help ensure hospital patients receive the transfusions they need,” said Donna Morrissey, director of national partnerships, Red Cross Biomedical Services. “We appreciate the dedication that Dunkin’ Donuts has given to our mission for more than a decade. The need for blood doesn’t break for winter weather. Please make an appointment to give the gift of life through a blood or platelet donation this January.”
The $5 card can be used toward the purchase of any item, including coffee, hot chocolate and baked goods, at participating Dunkin’ Donuts. The card features a Red Cross logo, is reloadable, can be enrolled in the DD Perks Rewards program and expires Feb. 28.
“We’re proud to partner with the Red Cross once again to thank blood donors this January,” said Abbey Celeste, field marketing manager, Dunkin’ Donuts. “The Dunkin’ Donors Make a Difference campaign clearly resonates with donors and benefits countless people and communities in need. It reflects Dunkin’ Donuts’ steadfast commitment to the health of the communities in which we live and operate.”
The Red Cross and Dunkin’ Donuts partnership supported the collection of approximately 790,000 blood and platelet donations over the past 10 years during January, which is often a challenging month for donations due to winter weather forcing blood drives to cancel and seasonal illnesses temporarily keeping some donors at home.
All blood types are needed to ensure a reliable supply for patients. A blood donor card, driver’s license or two other forms of identification are required at check-in. Donors must be ages 17 and older, or 16 with parental consent; weigh at least 110 pounds; and be in general good health. High school students and other donors ages 18 and younger must meet certain height and weight requirements.
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