Tops Friendly Markets recently provided over 3 million meals through its Little Brown Bags of Hope and Checkout Hunger campaigns to regional food banks, including Food Bank of Western New York, Foodlink and Food Bank of Central New York.
Three million meals equals 30 tractor trailer trucks of food, and will impact hundreds of thousands of people across the company’s three-state footprint.
“Both of these campaigns offered us the opportunity to come together as a community and show our support for those in need — showing that together we can truly make an amazing difference in so many people’s lives,” said Frank Curci, CEO.
All donations stayed local to the store where the donations were made. In total, nine food banks across the chain’s footprint in upstate New York, northern Pennsylvania and Vermont benefit from these efforts.
Organizers moved away from the physical bags of food during this year’s Little Brown Bags of Hope campaign in order to increase efficiencies, allowing the food banks to expedite donations from the store to their operating facilities and then into the market as quickly as possible. At the register, customers were asked if they wanted to support the campaign by buying a $5 breakfast, $10 lunch and/or $20 dinner for a family in need.
Tops introduced the “virtual” Little Brown Bag of Hope in 2017. Customers were able to purchase the same $5 breakfast bag, $10 lunch bag and/or a $20 dinner bag online, so a donation could be made right from their phone, tablet or desktop no matter the weather.
The chain’s annual Check out Hunger winter campaign ran in a similar fashion, where customers were asked by their cashier if they would like to round up their bill or make a donation of $2, $3 or $5. This year, Tops Friendly Markets and its media partners worked to provide over 1.7 million meals to families in need through the Check Out Hunger campaign.
“The Food Bank of WNY is grateful for the continued support of Tops Friendly Markets,” said Tara Ellis, president and CEO. “Their year-round generosity makes an incredible difference in the lives of hungry children, families and seniors in our community. We are thankful for their partnership as we continue to fight hunger one day at a time.”