Van Bortel Ford is among a group of Ford and Lincoln dealerships to be recognized with the 2017 President’s Award by Ford Motor Co.
The award honors dealerships that have excelled in automotive retailing in 2017, by providing exceptional customer service and satisfaction.
“Earning this award is a reflection of our entire staff’s commitment to delivering the best customer experience possible,” said Kitty Van Bortel, of Van Bortel Ford. “I couldn’t be prouder to receive this recognition, especially since it comes from the people we value most — our customers. They’re the reason we were able to achieve this award.”
The President’s Award was established in 1998. Dealers become eligible through survey responses from customers related to their sales, service satisfaction and overall dealership experience
Van Bortel Ford has won this prestigious award for the last seven consecutive years. Typically, less than 10 percent of all Ford dealerships receive it, and even fewer receive it consecutively year over year.
“We are grateful to be a repeat recipient,” said Van Bortel. “I would like to personally thank all of our loyal customers who have made this possible.”
“In order to achieve the President’s Award, dealers must exceed customer expectations every day in every department,” said Mark LaNeve, vice president, U.S. marketing, sales and service at Ford Motor Co. “The pursuit of excellence is not for the faint of heart — it requires passion, tenacity and, of course, hard work. This prestigious award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction — in both sales and service — in automotive retailing.”