Dixon Schwabl, a marketing services agency based in Victor, recently signed a lease with Iskalo Development Corp. for office space in the Electric Tower in downtown Buffalo.
The lease represents the next phase in Dixon Schwabl’s expansion and growth in the Buffalo Niagara region. Established in 1987 in Rochester, Dixon Schwabl is a state certified women-owned business enterprise.
Dixon Schwabl provides public relations, digital media advertising, search engine optimization, search engine marketing, business and marketing intelligence and analytics, social media and content marketing, marketing technology and automation, branding and creative, video production and event planning/management services. The firm serves clients across the U.S., including Frontier Communications and Roberts Wesleyan College in Rochester. The agency worked with various clients in Buffalo during its 31-year history, including Tops Friendly Markets, Wilson Farms, The Gow School and Northtown Automotive Group.
Dixon Schwabl will maintain its headquarters in Rochester. It always had Buffalo-based clients on its roster. Over the past year, the agency worked with Delaware North, Hyatt Regency Buffalo and Wendt Corp., and is in the process of finalizing a contract with the Erie Canal Harbor Development Corp. for a five-year branding, website development, marketing and PR project focused on Canalside and the Outer Harbor on Buffalo’s waterfront.
“While we’ve been fortunate to have a substantial roster of clients here in Rochester and to have had many Buffalo-based companies seek out our agency during our 31 years in business, we’ve been incredibly pleased with the revenue growth we’ve experienced since we started actively pursuing new business in the Buffalo Niagara region,” said Lauren Dixon, CEO. “We pride ourselves on our ‘make it happen’ culture and our client-centric approach. As we continue our growth in Buffalo, we felt we were at a point where we needed to have a physical office in the Queen City. The downtown area is at the heart of its economic and cultural renaissance, and the Electric Tower building is a true cornerstone of the city.”
Dixon Schwabl will occupy the 11th floor of the Electric Tower. The Buffalo office will be staffed initially by current employees, including Justin Shaw, director of Buffalo business, with plans to hire an additional four or five employees.
“This is an important time for Buffalo as it continues its progressive, future-forward revitalization of a city poised for even greater times ahead,” said Mike Schwabl, president of Dixon Schwabl. “We are thrilled to have a formal Buffalo presence with our new office in the city, helping contribute to the resurgence currently happening in my hometown. We look forward to further integrating Dixon Schwabl into the fabric of Buffalo’s growing business community, as we’ve done here in Rochester.”
“We are pleased and honored that Dixon Schwabl selected the iconic Electric Tower for their base of operations in the Buffalo Niagara region,” stated Paul Iskalo, president and CEO of Iskalo Development Corp. “Their presence here serves as further evidence of the economic renaissance taking place in Buffalo Niagara as well as in the Electric District of downtown.”