Anyone aspiring to launch or enhance a freelance writing, editing, proofreading, graphics, website, photography, indexing or other communications business has until Aug. 30 to take advantage of the early-bird rate for “Make Your Own Luck,” Communication Central’s 13th annual Be a Better Freelancer conference, to be held on Sept. 21–23 at Rochester’s Hilton Garden Inn in the College Town complex.
Presentations from experts from around the country will offer tips on marketing, promotions, macros, websites, publishing, challenging clients, social media, organization and efficiency. The Sept. 23 session (separate fee) will focus on expanding an editing business into deeper levels of skills and services.
“The focus of the 2018 conference is on ‘Make Your Own Luck’ as a play on the 13th offering of this program,” said Ruth Thaler-Carter, of Brighton, owner of Communication Central, creator of the conference and a freelance writer/editor. “There will be both skill-centered and concept-oriented sessions. As always, the program will be beneficial to both new and experienced freelancers, with ideas for enhancing and expanding a business as well as opportunities to get to know renowned colleagues in person. This conference will be useful even for people in businesses other than communications.”
Speakers are leaders in innovative approaches to freelancing, publishing and related areas, and many will be coming to Rochester from around the country. They include publishing and typography expert Dick Margulis; social media, macro and organizing pro April Michelle Davis; publishing and business leaders Ally Machate and Pamela Hilliard Owens; marketing expert and Word and PDF trainer Adrienne Montgomerie; author and client “manager” Ann Kellett; business and social media expert Chris Morton; writer/business communicator Brenda Siler; and editorial trainers Nancy Marriott and Susannah Noel. Local presenters are graphic artist/website designer Victoria Brzustowicz and motivational speaker Chris LaForest.
Thaler-Carter, a Rochester native and Brighton High School graduate, has been creating and hosting this event for fellow freelancers since 2006, initially with a business partner. She is a teacher at Writers and Books, which presented her with a Big Pencil Award for her services to literature; Rochester chapter coordinator for the Editorial Freelancers Association; board member of the Brighton Schools Alumni Association; and contributor to area publications. She served as newsletter writer for the Rochester Professional Consultants Network, presenter at the regional conference of the Society for Technical Communication-Rochester and board member of Brighton Chamber of Commerce.
“One of the rewards of success is being able to help others,” Thaler-Carter said. “I’ve had help and advice from colleagues throughout my freelance career, and this conference is a way to give back.”
Registration discounts are available for members of many professional organizations. The early-bird deadline for registration is Aug. 30.
Visit communication-central.com for details about speakers, the program and registration.