Michele Liddle, of Victor, is the founder and owner of The Perfect Granola Co. In two-and-a-half years, she has seen her company grow from a small startup operation to a product that is found on the shelves of major shopping outlets.
Liddle shared the story of her business venture with members of the Victor-Farmington Rotary Club at a recent lunch meeting at Ravenwood Golf Club in Victor.
Her company produces granola bars, and a percentage of the profits from the sales are donated to various charitable organizations. She said she became aware over the years of the need for an abundant supply of family health food. She views Perfect Granola as ‘’a company working to create a better world through food and love.”
Liddle previously volunteered at the Victor Farmington Food Cupboard. Her experience was the genesis of her decision to become involved in producing a healthy food product for families.
She said her company works with organizations such as Foodlink, Food Bank of Western New York and the Hillside Children’s Center to provide healthy food to local families. These relationships help the company fulfill its objective of working to reduce childhood hunger and homelessness.
Perfect Granola shares 5 percent of its profits with homeless shelters, outreach centers and food banks. The company hires at-risk youth to provide them with mentorship, an income and the opportunity to develop a skill that can sustain them in the future.
The company has received national and local awards for excellence in business practices and a commitment to providing a quality product. Its granola bars can be found at Walmart, Wegmans, Target, ShopRite, Amazon, Price Chopper and Hannaford Markets.
Liddle said the company donated 12,000 pounds of granola and granola bars throughout 23 counties in the upstate area in 2017, its first full year in business.
The Perfect Granola Co. is one of the fastest growing granola companies in the northeast U.S. In 2019, it will ship its product to over 1,128 Walmart stores in the country. In response to a question about how she was able to convince major outlets to carry her product, she responded, “I never take no for an answer.”
In club business, President Ross Cottone reminded Rotarians that Oct. 24 was Rotary’s sixth annual World Polio Day. Since 1985, Rotary has contributed more than $1.8 billion to Polio Plus initiatives. Over the next three years, Rotary is committed to contributing $150 million to efforts to eradicate polio. The Bill & Melinda Gates Foundation are partnering with Rotary in this effort and will match Rotary’s contributions by a 2-1 ratio, raising the total amount to $450 million.