SWBR recently celebrated the grand opening of RIT Magic Spell Studios, a new facility designed to converge strategic components of the university’s creative arts and media programs under one roof.
“Magic Spell Studios is a landmark facility that uniquely embraces innovation, collaboration and entrepreneurship,” said SWBR principal Mark Maddalina. “It supports the convergence of computer game design, film, animation and digital media education in an inspiring, professional environment.”
The studio also provides students a hands-on, high-tech environment from which they can launch their own companies in Rochester, fueling an industry that has taken hold locally with entrepreneurial enterprises. Featuring a movie soundstage, sound-mixing studio, color correction studio, 180-seat movie theater and three media development laboratories, Magic Spell Studios is the first academic commercialization studio of its kind in the northeast.
“Magic Spell Studios will be a wonderful resource for our students and will also serve as an economic engine for the Finger Lakes region and New York State,” said RIT President David Munson. “The programs, labs and studios in Magic Spell will help build and retain a vibrant workforce and send exciting products into the marketplace.”