FARMINGTON — Bombace Wine and Spirits on Route 96, a longtime advocate of local wine, has another feather in its cap as one of just six liquor stores statewide in a pilot program promoting local wine.
Gov. Andrew Cuomo on Thursday announced a Taste NY pilot marketing and branding program to maximize exposure for New York wines, spirits and ciders at liquor stores across the state.
Taste NY promotional materials identifying products as “Made in New York” are already on display in six liquor stores, and will soon be rolled out in dozens more from Long Island to Western New York, the governor stated in a release.
Bombace Store Manager Luke Jensen said the store is pleased to be among the first stores in the state to roll out the campaign.
“The word is spreading and more people know about the fantastic products from New York,” said Jensen, who has worked in wine tasting and wine and food pairing at the New York Wine & Culinary Center in Canandaigua. People are finding that New York produces great wines that include many in addition to the ever-popular Riesling, Jensen said. The Taste NY promotional will help bring that idea home, he said.
The Taste NY marketing and branding program for liquor stores is a result of Cuomo’s second Wine, Beer, Spirits and Cider Summit, where industry leaders said that “a more visible affiliation with New York would help maximize exposure and sales.”
The program includes Taste NY signs to highlight New York wine and spirit brands on shelves and encourages store owners to build product displays highlighting the wide variety of New York brands.
State Agriculture Commissioner Richard Ball stated that the “Taste NY program continues to evolve in its efforts to expose New York agriculture to the masses. Our latest foray into liquor stores will help consumers identify New York State products with ease and in turn help increase sales for our state’s hardworking wineries, distilleries and cideries. Taste NY is in the right place at the right time for this booming, homegrown industry.”
The other five stores chosen for the pilot program are in New York City, Buffalo, New Paltz (Ulster County), Glen Head (Nassau County) and Halfmoon (Saratoga County).