Rochester-area Dunkin’ Donuts franchisees donated 110 pounds of coffee to Foodlink, a regional food bank serving the greater Rochester area, prior to the Rochester Institute of Technology Tigers’ hockey game at the Gene Polisseni Arena on Feb. 26.

At the start of the season, Dunkin’ Donuts pledged to provide one pound of Dunkin’ Donuts coffee for every goal scored by a Tigers’ player through the last game.

“Community partnerships are key to expanding our anti-hunger programs here at Foodlink, and we are thankful to the Rochester-area Dunkin’ Donuts franchisees and to RIT for putting in their time, dollars and product into supporting the services we provide to our community,” said Juliana Stefani, Foodlink’s events coordinator.

Donating coffee to a local charitable organization has become a tradition of Rochester-area Dunkin’ Donuts franchisees, as they continuously look to give back to their community. In addition to donating coffee to a local charity for each goal scored by the RIT Tigers, Dunkin’ franchisees have also donated a pound for each goal scored by the Rochester Lancers and for each run scored by the Rochester Red Wings.

“Both Dunkin’ Donuts and RIT are committed to Rochester and are deeply invested in the success and health of the community,” said Abby Celeste, associate field marketing manager for Dunkin’ Donuts. “Teaming up with RIT and Foodlink has given our Rochester franchisees the ability to help keep the community running by volunteering in the Foodlink warehouse, hosting food drives and donating funds and coffee throughout the year.”

Jordan Steffan, assistant director for sales and marketing for the University Arenas at the Rochester Institute of Technology, was excited for the payoff of the university’s relationship with Dunkin’ Donuts.

“Dunkin’ Donuts has been a great supporter of RIT hockey this season and we look forward to continuing the relationship,” said Steffan. “This year we were able to take this partnership one step further by giving back to the Rochester community through Foodlink and we couldn’t be more pleased.”