Twenty-two Rochester men will participate in the Real Men Wear Pink campaign through the American Cancer Society Making Strides Against Breast Cancer of Rochester.

Throughout October, candidates will encourage women to take action against breast cancer and compete to be the top fundraiser by the end of the campaign.

“In addition to wearing pink and raising awareness about breast cancer issues, these men will be raising funds to help the American Cancer Society save more lives from breast cancer,” said Michael Crisona, senior market manager for the American Cancer Society. “Funds raised allow the society to be there for those touched by breast cancer — from research to education, prevention to diagnosis and treatment to recovery, the society provides support to everyone impacted by the disease. Every action we take moves us one step closer to a world free from the pain and suffering caused by breast cancer.”

The 2016 Real Men Wear Pink candidates include Jeff Bach, vice president, Bene-Care Agency; Todd Muscatello, vice president, Excellus BlueCross BlueSheild; Justin Collins, president/captain, Badge of Honor Association/Rochester Police Department; Alan Roides, chief marketing officer and partner, Web Title Agency; Eric Paley, senior partner, Nixon Peabody; Jody Gage, Rochester Americans; David Dworkin, owner, Rochester Rhinos; Dave Boon, owner, Boon & Sons; Rich Ide, owner, Ide Family of Dealerships; Mark Belfer, chief medical officer, Greater Rochester Independent Practice Association; Scott Sydelnik, senior partner, Davidson Fink; Doug Emblidge, anchor, 13WHAM; Dan Mason, general manager, Rochester Redwings; Paul Gulielmo, producer/host, 95.1-FM and owner of Guglielmo Sauce; Anthony “TJ” Cashette, owner, Leverage Properties; Matthew Flanigan, CEO, Habitat for Humanity; George Conboy, CEO, Brighton Securities; John Koslowski, regional board member, NYSUT; Dan Milgate, assistant superintendent, Spencerport School District; Assemblyman Joe Morelli; and Joe Morelli Jr.

“No one should have to face a breast cancer diagnosis alone,” said Muscatello. “That’s why I joined the American Cancer Society in support of their lifesaving work by becoming a candidate in the Real Men Wear Pink campaign. This is a cause I personally believe in — and as a candidate — I’m committed to raising awareness and funds for the Society’s Making Strides Against Breast Cancer efforts.”

The men will begin wearing pink in October and many have started raising money early. To date, over $11,000 has been raised.

An estimated 246,660 women in the U.S. will be diagnosed with breast cancer, and an estimated 40,450 will die from the disease this year, according to the American Cancer Society Cancer Facts & Figures 2016. In New York State, 16,360 women will be diagnosed this year, and 2,410 will die from the disease.

“Our community can make a huge impact in the fight against breast cancer,” said Amanda Gozigian, Making Strides Against Breast Cancer event manager. “We are grateful to our Real Men Wear Pink participants for lending their voices to our cause and fighting for everyone touched by breast cancer.”

For information:, 800-227-2345.