Girl Scouts of Western New York will participate #GivingTuesday on Nov. 29, which is a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide.

#GivingTuesday is held annually on the Tuesday after Thanksgiving to kick-off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.

92Y — a cultural center in New York City that has been bringing people together around its core values of community service and giving back since 1874 — conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. #GivingTuesday brought together over 45,000 partners in 71 countries and helped raise nearly $117 million online in the U.S. in 2015.

“We have been incredibly inspired by the generosity in time, efforts and ideas that have brought our concept for a worldwide movement into reality,” said Henry Timms, founder of #GivingTuesday and executive director of 92Y. “As we embark on our fifth year of #GivingTuesday, we are encouraged by the early response from partners eager to continue making an impact in this global conversation.”

For more information, visit gswny.org.