Finger Lakes Health Systems Agency recently announced its rebranding campaign as Common Ground Health.
The Rochester-based nonprofit underwent rebranding to better reflect its mission to help the region find common ground on health issues.
The organization was originally designated a health systems agency in 1974 by federal statute. After HSAs were phased out in the 1980s, the nonprofit’s work of the nonprofit evolved, but the name did not, until now.
Common Ground Health brings together leaders from health care, education, business, government and other sectors to develop strategies to meet the region’s health needs. The organization works with key decision-makers to meet a growing list of fundamental needs for the Rochester region.
“Many of our health problems are too large and complex for any one organization to solve alone,” CEO Trilby de Jung said. “We provide the community table and data analysis that allow decision-makers to tackle health challenges together. That collaboration has led to improved care, costs and outcomes for residents in our nine-county region.”
This decades-long health care collaboration has resulted in high quality care and some of the lowest Medicare and commercial health insurance costs in the nation, according to the New York Times.
“That success has made the Rochester and Finger Lakes region a statewide and national example of how medical providers and the community can work together to improve health,” de Jung said.
For example, with the support of partners from across the community and the leadership of Assembly Majority Leader Joseph Morelle, D-136th Dist., Common Ground Health was awarded the nation’s largest Center for Medicare and Medicaid Innovation Grant in 2012. The three-year, $26.6 million initiative has trained clinicians in ­­­­­­65 primary care practices across five counties in new approaches proven to enhance care and efficiency.
The state also recognized the power of Common Ground Health’s collaborative approach to health planning, designating the nonprofit as the region’s Population Health Improvement program and tapping the organization to help the 10 other state PHIPs duplicate this model across the state.
Common Ground Health holds a comprehensive collection of communitywide health data, allowing its analysts to identify trends, document disparities and test assumptions. This population health expertise grounds community conversations in facts and establishes a basis for shared understanding of the region’s health challenges.
Common Ground Health also provides community health data online, including county specific health profiles and regional health measures.
“During this time of disruptive change in health care, coming together as a region to set priorities, embrace cross-sector innovation and speak in a unified voice is critical to attracting additional resources and ensuring the most effective use of health care dollars,” de Jung said. “Though competition helps to create more efficient markets in many area of the economy, in health care our community’s leaders get it — lasting improvement calls for finding common ground and moving in the same direction.”
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