Jason Wallace recently opened East Rochester Spirits and Wine at 350 West Commercial St.
Wallace is wanting his store to become a devoted member of the community. He is looking to support local events, sport teams and community activities.
Wallace and his family reside in Penfield. His wife, Agnieska, owns Hollywood Wine and Spirits in Rochester.
ER Spirits and Wine offers a range of wine and spirits from value brands to esoteric brands. Wallace is looking to become the community liquor store and encourages patrons to notify him if there is something they do not have. Special orders will be made with no upcharge. Large event orders, such as wedding and community events, are also something Wallace is looking to support.
ER Spirits and Wine will host weekly wine tastings. Currently, Wallace has implemented a loyalty program: spend an accumulation of $50 and receive 10 percent off the next wine purchase or 5 percent off the next spirits purchase.
For information: 585-673-3100; eastrochesterspirtsandwine@yahoo.com.