Visit Rochester, the official tourism promotion agency for Monroe County, recently announced Rochester will serve as the host city for the 2017 Macaroni Kid Silver Daisy Boondoggle on July 23-26.
Together with its tourism industry partners, Visit Rochester will host the 50-person media tour to bring national publicity and awareness to Rochester and Finger Lakes destinations.
Macaroni Kid is a network of 550 weekly newsletters and websites managed by local publishers featuring events, activities, products and places for moms, kids and families. The network reaches more than 2 million mothers each month in 5,000 communities. It also offers readers a national Family Travel edition and website that reaches another 1 million traveling families.
The publishers with the largest audiences are recognized with the Silver Daisy title. Macaroni Kid annually partners with a destination to connect readers with a new destination and bring together its top publishers in a multi-day media tour.
Rochester, known for being one of the most family-friendly communities in the country, will host 50 of the top Macaroni Kid publishers for a four-day, three-night tour this summer. Visiting publishers will enjoy Rochester’s family-friendly attractions and experiences, the city’s options for fun and recreation and a taste of Finger Lakes regional cuisine.
“The Macaroni Kid Silver Daisies are thrilled to visit Rochester this summer to explore all of the fun the region offers for visiting families and to share all that makes Rochester special with their 2,000,000 readers, followers and friends,” said Joyce Shulman, founder and CEO of Macaroni Kid.
“With more than 70 attractions and experiences for families, it’s no surprise that the family travel market is one of our core areas of focus as a destination marketing organization,” said Don Jeffries, president and CEO of Visit Rochester. “We’re confident that after the Macaroni Kid contributors visit Rochester this summer, it will be clear to them and their readers the many reasons why Rochester is an ideal destination for family getaways. We’re excited to collaborate with our tourism partners to showcase Rochester to the visiting media.”
The visiting publishers will feature Rochester and their experiences in the area on their local websites and social media channels before, during and after the Boondoggle.
“I’m honored to welcome the Macaroni Kid Silver Daisies to Monroe County,” Monroe County Executive Cheryl Dinolfo said. “From the Seneca Park Zoo to the Strong Museum, we have countless attractions and premier destinations to offer families of all ages. Whether you are visiting for a few days or looking to put down roots, our region has plenty of excitement for the whole family.”
The family travel segment is one of the largest markets in the tourism industry. In 2016, AAA predicted that 35 percent of Americans planned to take a family vacation involving two or more immediate family members. The money generated by family travel is an important economic driver with the average family spending $1,200 on a weekend getaway, according to American Express. Tourism activities in Monroe County generated an economic impact of more than $1 billion in 2015.
For information, visit