The third annual SEA Blue Ribbon Walk for Prostate Cancer will raise funds for patient support, education and advocacy from 8:30 to 11:30 a.m. Aug. 19 at Roundhouse Shelter in Genesee Valley Park, 1000 E. River Road, Rochester.
Participants will be welcomed with blue balloons, bracelets and ribbons. Blue surgical gloves and blue face paint will be available.
Dogs are invited to participate in Pups for Prostate Cancer. A prize will be awarded to the leash or collar that best represents the “blue” theme, but dog costumes or fur coloring will not be considered due to potential summer heat.
The 2-mile path on park trails provides families an opportunity to walk together for a shared cause, or to honor someone they know affected by the disease. Individuals and families who form teams will be eligible for prizes.
Children of all ages will be entertained by Freckles the Clown; Rochester Red Wings mascot, Spikes; and Rochester Amerks mascot, Moose.
Medical representatives and vendors will be on-site to inform and educate participants about advances that have changed how prostate cancer is diagnosed or treated, including 3T-Tesla Multiparametric MRI, 4Kscore Test, Progensa PCA3, fusion biopsy, prolaris and high-intensity focal ultrasound.
Proceeds will benefit local patient programs and materials provided by Us Too International, a nonprofit organization founded by survivors. Its educational resources are provided for free.
Cancer remains the leading cause of death in Monroe County, and prostate cancer is the leading cancer in men. On average, 617 Monroe County men are newly diagnosed with prostate cancer annually, and another 64 die from it.
A cure may be possible, and the best outcomes result from an early diagnosis. There are typically no symptoms for early stage disease, so screening is crucial. Those who may benefit by screening include Caucasian men ages 50 and older, African-American men ages 35 and older, men with a family history of the disease and military veterans exposed to Agent Orange. Men taking testosterone supplements and transgender women in those categories who have a prostate may also benefit.
Registration costs $30. Those who register themselves or their dogs online will be eligible for a $10 discount and free T-shirt or dog bandana.
For information, call 585-787-4011, email or visit