The board of directors at Blackfriars Theatre recently welcomed Megan Colombo as the new marketing and outreach manager.
Blackfriars was able to add a third full-time staff member for the first time in its 68-year history thanks to a Regional Economic Development grant through New York State Council of the Arts’ Workforce Development program.
The marketing and outreach manager is responsible for increasing and diversifying the theater’s patron base, growing brand awareness and elevating the theater’s visual messaging.
Colombo is a local marketer, performer, writer and educator. She joins the Blackfriars team having worked as a marketing assistant for Yelp in Rochester, where she coordinated sponsorship trade and created content for the community’s e-newsletter. She previously worked in sales/patron services at Rochester Philharmonic Orchestra and Nashville Opera. In her role at the Aquinas Institute, she helped conceptualize and optimize a full digital campaign and branding overhaul.
She is a member of Greater Rochester Women’s Council. Colombo holds a Bachelor of Music in music education from Nazareth College.
“She carries with her a great sense of pride and passion for the Rochester community and the Blackfriars family,” said Danny Hoskins, artistic and managing director. “Over the past three years, we’ve raised the bar and exceeded expectations for a small, professionally minded and artistically ambitious theater company. Adding Megan to the mix only amplifies the potential of this team. I have no doubt she will be integral in the next phase of our journey and instrumental in our success.”
Colombo was seen in the 2016-17 season production of “Assassins” as Giuseppe Zangara. She is a playwright, and her theatrical work was selected for the Geva/Writers & Books 2pages2voices festival and Fringe’s 24 Hour Play Festival. In her new position, her main focus will be to steward Blackfriars into the broader conversation of the Rochester arts community.
“One of my main goals in this role is to widen the theater’s reach and cultivate an audience base that recognizes this style of artistry as a cultural necessity,” Colombo said. “Blackfriars has established themselves as the imminent leader in providing progressive, challenging programming to the Rochester community. With the creation of the marketing and outreach manager position, the organization can continue to evolve and flourish, all while producing even more poignant and captivating stories for patrons. I am elated to be jumping into this role at such a critical time in Blackfriars’ long history, and cherish the opportunity to serve this community.”
Colombo joins Hoskins and Mary Tiballi Hoffman, development manager.