Monroe County Medical Society recognized Patricia Bomba and Ann Marie Cook with its 2018 Edward Mott Moore Award, which recognizes individuals whose dedication to the community goes above and beyond the usual call of duty.
Bomba, vice president and medical director of geriatrics for Excellus BlueCross Blue Shield, has worked on end-of-life issues from a population health perspective for over two decades, earning local, state, national and international recognition as an advocate for the elderly and their families.
Bomba credits her drive to her mother. As a young girl, she helped her mom take care of ill family members with patience, compassion and humanism. Bomba uses the lessons she learned in her work assisting patients in their final stages of life.
Inspired by her mother’s conversations about her own final wishes and personal stories from her patients and the community, Bomba developed the Medical Orders for Life-Sustaining Treatment form and program, which honors patient requests as a critical element in providing quality end-of-life care in every health care setting. MOLST became a state law in 2008; nearly every state adopted a similar form and program. In 2011, eMOLST was introduced to ensure a standardized clinical protocol is followed and there are no medical errors in completion. eMOLST is implemented across the state.
Since taking on her role as VP and medical director of geriatrics at Excellus BCBS in 2000, she impacted the care of patients beyond the Rochester community. Her work in developing best practices in end-of-life care led to the development of training courses and two websites devoted to education, services and best practices. Bomba spent 17 years in private practice in Rochester.
Cook’s passion for older adults and the issues that envelop them started 22 years ago when she joined Lifespan of Greater Rochester as a department director. From there, she moved into the chief operating officer role; in 2004, she was appointed president/CEO.
Known throughout the nonprofit and health care communities for her honesty, integrity and expertise, Cook spent the last 20 years forging partnerships that lead to service enhancements while keeping what is best for older adults and caregivers as her primary focus.
Cook demonstrated decades of sustained and effective service for elders, their caregivers, physicians and medical providers across the state. Her leadership contributed to Rochester being one of the best places to be a geriatrician or a geriatric patient.