McDougall Communications and its clients, Centre for Ocular Research and Education and CooperVision Inc., were the big winners at the Rochester Public Relations Society of America 2018 PRism Awards.
The Rochester PR firm took home eight awards, including Best of Show in the nonprofit category for its “Vision Fulfilled: Introducing CORE at Academy ‘17” program. The launch was noted for its innovative approach in gaining media attention, raising industry awareness and achieving business goals.
CORE’s launch in October 2017 featured a high-visibility component that encouraged attendees at the American Academy of Optometry annual meeting to create a large-format mural that celebrated vision.
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