Finger Lakes Community College viticulture students selected a wine label by graphic design major Mikayla Johnson, of Farmington, for the 2018 varieties set to be bottled in May.
The wine label reception is an annual event held at the end of the fall semester. Graphic design students explained how they used input from viticulture students to craft a look for the coming year.
The project is an example of experiential learning in which students design for others in the same way they will work for clients upon graduation.
FLCC’s student-made wine is a commercial product that has won awards at the New York Wine Classic, meaning the label will be seen beyond the classroom.
After reviewing written comments from the viticulture students, Johnson joined two classmates in a visit to the FLCC Viticulture and Wine Center in Geneva to get a deeper understanding of their experience.
“I felt better after I talked to them and got a feel for what they wanted,” she said.
Johnson drew on her experiences at her family’s cottage on Keuka Lake when selecting colors and design elements.
She said the dark, earthy colors reflect the deep colors of wine. The flock of migrating geese is a nod to the collaboration among the viticulture students, which is reflected in the name League. The back of the label features two definitions of the word: a collection of people, countries or groups that combine for a particular purpose, and a class or category of quality or excellence.
Johnson chose a seaplane in response to the viticulture students’ description of the rose as a “fun, bright” wine. For her, the seaplane recalls the excitement of summer festivals in Hammondsport, which often feature vintage boats and aircraft.
Johnson was homeschooled, and entered FLCC in fall 2017. Her mother, a graphic designer, fostered Johnson’s own interest in art. She is weighing her options after graduation next spring, and is considering freelancing or starting her own business.
Anyone interested in learning more about the FLCC graphic design or viticulture and wine technology degree can call (585) 785-1000 or visit flcc.edu for information.
FLCC is an open access institution. Applications for spring 2019 are due by Jan. 15, and the deadline to register for classes is noon on Jan. 22. The spring semester starts Jan. 23.