Dixon Schwabl, a marketing communications firm in Victor, recently hired Malorie Benjamin, of Batavia, as vice president of media services; Zach Cedruly, of Ontario, as digital media specialist; Mary Rice, of Rochester, as digital content writer; and Amanda Satterwhite, of Hilton, as digital project manager.
Benjamin will oversee the agency’s media team and ensure the department remains on top of media research and placement capabilities. She will collaborate with the new business team to drive new business from prospects and grow revenue from existing accounts.
Benjamin has nearly 10 years of experience in the advertising industry. She earned her bachelor’s degree in business administration from SUNY Geneseo.
Cedruly is responsible for the creation and execution of digital media campaigns across all clients. He will create and execute optimization strategies to improve performance and drive growth across digital media campaigns.
Cedruly earned a bachelor’s degree in media management from St. John Fisher College.
Rice will be responsible for developing short- and long-form digital content for articles, infographics, social media posts, landing pages and white papers. She will work with the agency’s marketing technology team to define the customer/buyer journey and execute content marketing strategy.
Rice earned her bachelor’s in English from Hamilton College.
Satterwhite will manage online projects to confirm they are in budget and on time. She will plan, delegate, track, review and measure results to ensure they are aligned with and contributing to business goals for clients.
Satterwhite has nearly 10 years of experience in marketing, and spent time in a variety of verticals including technology, beverage, agriculture, nonprofit and financial. She earned her bachelor’s degree in communications from Canisius College.