The Canandaigua Polar Plunge is set for Saturday, March 30, at Kershaw Park.

CANANDAIGUA — If all goes according to plan, this year’s Canandaigua Polar Plunge will raise more than $100,000 for Special Olympics New York.

That would, one, make the event the second or third largest of its kind in the state, according to event organizer and founder Greg Constantino.

And two, “This will be our biggest and best event ever,” Constantino said.

The event is set for Saturday, March 30, at Kershaw Park, for the second year in a row since the event returned to the city last year.

Registration begins at 10 a.m., and plungers hit the frigid lake waters at noon.

The family-friendly event, which got its start in 2002, calls on folks to raise money for Special Olympics, all the money raised for which helps local athletes, Constantino said.

Plungers take a short dip in the lake, either as part of teams or individuals, and many dress up in costumes for the event.

Constantino — who calls himself a “goofy plunger” — is anticipating 500 plungers to participate and another 1,000 people to watch from the warmth of the north shore. Members of law enforcement and a bagpiper will lead the plungers into the water.

“What I love most about the event is the community comes together,” Constantino said. “It’s the unofficial start of spring and the best party of the year.”

One pre-plunge party at Bubby’s Tavern in Canandaigua helped raise money. A 1980s-theme party is planned for March 22 at the Niagara Restaurant also to raise money.

Polar Plunge Passes are being sold, which offer discounts at participating businesses for the month of March.

Such events and programs have helped up the ante, Constantino said. Last year, more than $60,000 was raised.

Also helping to build the event’s success are a 15-member committee, increased social media presence in the weeks leading up to the plunge, and growing relationship with the city of Canandaigua, Constantino said.

“To be dreaming of $100,000 is awesome,” Constantino said. “I think we have the community to do it.”

To donate or for more information, visit http://events.nyso.org/site/TR?fr_id=1672&pg=entry.