Continuing my series on taking a walk down one of the village’s main streets in 1950, this week it is the north side of the 100 block of West Commercial Street.
Across Garfield Street from St. Jerome’s Church in 1950 was Temporato’s Sport Shop, later Scarpino Appliance and even later a restaurant called the New Yorker. Then came Sam Fillaci’s Grocery. After that was Frank Verni’s Household Appliance store. Continuing on we come to The dry cleaning establishment of Mr. Di Massimo, whose son later had a dentistry office in town. Sam DiFlorio had a thriving Barber Shop next with his nephew Gary helping him out. After that came Perry (Sonny) Reid’s DeSoto Car Agency. During World War II when new cars were not available, Sonny sold electric trains. The large model train display in his window was a big attraction to the kids of that time. Another barber Carl Maier was next.
Across the alley, the one with the large apartment house in the rear was the Greyhound bus stop. Bernardo’s Grocery, later Paul Constantini’s Food Town grocery was next in line and the Ginegaw Brothers Hardware Story followed. Then came a village institution called Sweetland. Started right after World War II by three Pataccoli brothers. It, along with The Candy Kitchen down the street, was one of the two hangouts of local high school kids.
Across the small alley, which led to the home of the brother’s parents, was Armando Fatelli’s Barber Shop and next was The Community Clothes Shop with Eva Gurnee‘s law office above it. Following was Joyce and Joe’s Beauty Shop. The Enterprise 5 and 10 stores were next. They were an earlier version of today’s Dollar Tree stores. Upstairs, the Rochester Telephone office, with six telephone operators saying “Number Please” presided. Yet another barber shop called the West End Shop followed; and on the corner was the NU-Way Market, earlier called March’s Market and still later Eagle Auto Supply. This building was one of the first businesses in the village.
These businesses are gone now a result of the urban renewal program of the early 1970s. All the photos I used in these articles are available on our website,, and at our office on the second floor of the Eyer Building. Stop in and see us sometime.