Charlotte resident joins Dixon Schwabl

Emily Benson, of Charlotte, recently joined Dixon Schwabl, an advertising, marketing and public relations agency in Victor, as a marketing automation specialist.

Benson will develop and execute automated marketing programs for clients. She will provide strategies for lead generation and nurture campaigns, assist in aligning sales and marketing departments, and anticipate possible roadblocks and provide alternative solutions.

Benson previously worked as a digital marketing specialist for Carestream Health and spent time with PostUp Digital LLC in Austin, Texas. She earned her bachelor’s degree in theater arts from Nazareth College.