A fusion of science fiction and fact will be on display at Rochester Museum & Science Center when “SciFiTech” opens on Oct. 11.
An exhibition that celebrates innovation and imagination, “SciFiTech” explores the impact of pop culture on technology. It takes visitors on a journey from science fiction to 21st-century reality. The exhibit includes a replica submarine, hoverboard, time machine, jetpack, robot, alien, artificial intelligence machine and keyboard from popular movies.
To launch the exhibit, RMSC partnered with local production company Optic Sky to create an augmented reality experience that lets visitors take a sneak peek at the exhibit and those pop-culture references before it opens.
“The future is here at RMSC,” said Hillary Olson, president and CEO. “‘SciFiTech’ is unlike anything Rochester has seen before and the AR experience that Optic Sky created is raising the bar on how we connect with visitors. We’re not just hanging posters to promote our next exhibit, we’re giving visitors a chance to see some of the objects and pop culture references before it’s even here, using the same type of tech the exhibit explores.”
The AR experience can be accessed on smartphones at rmsc.org/arrival or through QR codes on posters placed throughout the community. The experience will give visitors a digital badge and admission discount. Two users will win RMSC memberships.
“We love our partnership with RMSC, because it represents the core of why we began our new OSXR division,” said Aaron Gordon, Optic Sky executive producer and founder. “People talked about AR for decades as if it was a cool idea that would never be accessible. Much like the sci-fi tech we grew up with in the movies, AR is here and it’s quickly becoming part of our everyday lives. Optic Sky wasn’t going to miss an opportunity to evolve our narrative and production skills with such a groundbreaking medium right in front of us, and this collaboration with RMSC to promote its upcoming exhibit was a perfect project for us to build and test our skills.”
Throughout four exhibit areas, “SciFiTech” will allow visitors to experience a virtual world with the Oculus Rift, interact with robots, complete a challenge on a Martian landscape, check out a 3D printed car, and explore the history of smartphones and all that they’ve replaced.
The exhibit features first-edition books, including “1984,” “2001: A Space Odyssey,” “20,000 Leagues Under the Sea,” “Frankenstein,” “Gulliver’s Travels,” “I, Robot,” “Jurassic Park” and “The Martian,” as well as authors and those who predicted future technologies.
“SciFiTech” and most related programming are free with regular museum admission: $18 for adults, $17 for seniors and college students with ID, $16 for ages 3-18, and free for children younger than 3 and RMSC members. Call (585) 697-1942 for information.