Keeping the Blues Alive, a foundation led by blues guitarist Joe Bonamassa, is partnering with The Distillery Restaurants and House of Guitars to raise money for music programs in area schools.
Proceeds from Round Up for Music 2019 will benefit Aquinas Institute, Greece Central School District and Rush-Henrietta CSD.
The campaign continues through Oct. 31 at Distillery Restaurants on West Ridge Road in Greece, South Winton Road in Henrietta and Mount Hope Avenue. Customers can round up their bill in any amount and select the school of their choice, or opt to share their donation among all three schools.
Keeping the Blues Alive will match donations up to $1,000 per school. Donations can be made online at to honor a teacher, friend or family member, and offer a challenge to other schools and businesses.
“The support from Keeping the Blues Alive has added a new level of excitement to the campaign, said Randy Slifer, vice president of operations at The Distillery. “The Distillery is all about giving back to the community and KTBA has been an enthusiastic partner. Joe Bonamassa and his foundation really stepped up to make Round Up for Music a fun and exciting campaign to help students right here at home, and have a real impact at every level of their music education.”
House of Guitars VP Bruce Schaubroeck is a friend of Bonamassa and knew him as a young musical prodigy.
“Joe visits us every time he’s playing in or near Rochester,” Schaubroeck said. “He’s all about hard work and learning his craft. It’s been really exciting to see his rise to worldwide fame. We feel honored to work with Joe and his foundation to help kids in our own community.”
House of Guitars will host “HOG Nights at The Distillery” with gift bags, coupons and giveaways. “HOG Nights” will run from 4 to 7 p.m. on Sept. 26 at Distillery on Mount Hope Avenue; Oct. 10 in Greece and Oct. 24 in Henrietta. Visit for information.
Round Up for Music 2018 raised $10,000 for World of Inquiry School 58. In August 2018, the Joe Bonamassa Music Room was dedicated in the musician’s honor.