The Urban League of Rochester recently awarded Small Business Relief and Retooling grants up to $5,000 to local businesses in the health and wellness, service, hospitality, and lifestyle industries.
Priority went to businesses that were ineligible for emergency relief funding through the U.S. Small Business Administration. Recipients also will receive technical assistance and one-on-one consultations.
The grantees are 81 Degrees Beauty Parlor, Atlas Health & Fitness Center Inc, Awesome Wonders Christian Childcare, Bobo’s Chicken Shack, Brooks Landing Diner, F & D of Rochester Inc., Fountain of Youth Fitness, Garden Market Inc., The Groom Room Men’s Spa & Lounge, IMN Lightment Productions, Juices Barber Shop, Juniors Barber & Unisex Salon, KLWL LLC, Lifetime Financial Group LLC, Little Black Buddha LLC, MAJESTIC Total Fitness Inc., MansaWear, Novus — Be Known Inc., Mighty Good Food LLC, Morgan’s Cereal Bar LLC, New Tsingtao House Inc., El Pilón Criollo, Release Bodywork Boutique, Rochester Community Acupuncture, Slay Beauty Bar LLC, Textures Beauty Bar LLC, Uncle Moe’s BBQ & Catering, Worker B Jobs Inc., and The Yard Collective.
Administered through the Urban League, the grant is part of a plan by KeyBank to deploy $500,000 in relief funds to small business communities throughout upstate New York in response to the economic hardship caused by the pandemic.
“We are happy to provide this much needed help to businesses in Rochester that have been hit hard by COVID-19,” said Phil Muscato, president of KeyBank’s Rochester market. “We are grateful to our partners for the support that they have given to this program and urge everyone to support these local businesses.”
Of the grantees, 67% are businesses owned by women and 83% are owned by persons of color. The grants are intended to mitigate loss caused during the crisis by providing immediate cash to cover payroll expenses and other business-related expenses.
“We want our local businesses to know that the Urban League and Rochester haven’t forgotten them,” said Seanelle Hawkins, president and CEO. “Our hope is that this fund will ensure that these businesses are able to not just survive the current crisis, but to rebuild and flourish, coming back stronger as our area starts to reopen.”
Wraparound technical assistance services will be provided by the Urban League, TruFund Financial and New York Entrepreneurial Center. Email smccloud@ulr.org for information.