NY Apple Association earns gold, silver Telly awards

Messenger Post Media

The New York Apple Association recently won two Telly awards for its series of videos featuring state apple growers and registered dietician Kelly Springer.

“NYAA is pushing the boundaries for video and TV innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, managing director of the Telly Awards. “Our theme for this season, ‘Telly Award-Winners Tell Great Stories’​ is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”

The series of apple-grower videos were recognized for social video and earned the Gold Telly Award in the food and beverage — growers category. The series of New York nutritious apples earned the Silver Telly Award in the food and beverage — nutrition category.

“We are thrilled with this news,” said Cynthia Haskins, NYAA president and CEO. “The 12 grower and five nutrition videos are popular on social media platforms, and we are making them available for all of our growers, retailers and other outlets to be used on their websites and social media programs.”

Established in 1979, the Telly Awards receives over 12,000 entries from all 50 states and five continents. Entrants are judged by over 200 experts including advertising agencies, production companies and major TV networks reflective of the multi-screen industry.

This year’s winners represent a further broadening of the online landscape to embrace more documentary, scripted and episodic pieces, as well as an increased focus on branded content and new platforms like virtual reality and social streaming.

“The videos are an excellent addition to our portfolio for retailers’ social media programs,” said Cailin Kowalewski, retail account manager. “We’re honored to receive these awards and can’t wait to share these videos with our partners.”

The videos were created to showcase NYAA’s apple orchards and growers, along with delivering facts about state apple production and nutrition. The videos were produced by Rochester-based creative agency Dixon Schwabl. During filming, shots of individual growers were captured and edited into the series of videos. Clips from these individual interviews appeared on the NYAA Facebook page and will be used this fall in support of the 2020 apple harvest.

NYAA is a nonprofit agricultural trade association based in Fishers and represents the state’s commercial apple growers. Visit applesfromny.com for information.