Lifetime president, CEO to retire in April 2022


Lifetime Assistance Inc. has announced that Jamie Branciforte, president and CEO, will retire in April 2022.  

The organization, which helps people with developmental disabilities achieve their full potential and be included in the community, has been led by Branciforte since 1988. 

Throughout his career, Branciforte played a pivotal role in the growth and development of Lifetime Assistance from a small nonprofit agency to an $85 million organization. He was named the Greater Rochester Awards Executive of the Year in 2008 and to the Rochester Business Journal 2021 Power 100 list. 

“It has been my greatest honor to work alongside this mission-driven workforce and witness the growth of Lifetime Assistance into one of the largest human services organizations in the Greater Rochester community,” he said. “Our mission from day one was to always be there for our communities’ families in need — to be there for a Lifetime — and I am proud to have been a part of this unwavering dedication to serving our friends and neighbors with disabilities for over three decades.”  

Jamie Branciforte.

Over the years, Branciforte has served at the board level on multiple advocacy associations to assure the provision of developmental disabilities services of the highest quality across the state, including the New York State Office for People With Developmental Disabilities Commissioner’s Advisory Board. He also remains chairman of Person Centered Services of Western New York, a collaborative organization of 12 developmental disability service providers in the Greater Rochester, Finger Lakes and Greater Buffalo areas.   

“For over three decades, Jamie Branciforte’s passionate and innovative leadership has paved the way for Lifetime Assistance to accomplish significant milestones in enhancing opportunity and accessibility for people with developmental disabilities and their families,” said Tom Smithgall, chairman of the board of directors. “His commitment to the organization and those we serve will surely leave a lasting impact on the agency, and we look forward to continuing his vision to foster meaningful lives for all.” 

Branciforte previously held leadership positions for People Inc. in Buffalo and OPWDD’s Division of Quality Assurance. He is a graduate of the Rockefeller College of Public Affairs and Policy at the University at Albany. 

Lifetime Assistance is working with JK Executive Strategies to identify a successor for Branciforte that will lead the agency in its next chapter.